Welcome to Accel Media

Specialist Digital Media Agency

We are a specialist digital agency whose culture is grounded in people who are hungry, humble and smart. We believe client retention is key to our success and look to engage with our customers to create long lasting relationships.

We specialise in four areas independently or consecutively:

  1. Foundation: Modern 2018 Website Design fully integrated with Social Media.
  2. Awareness: Social Media interaction and Management.
  3. Lead Generation: Facebook Business / Google Business campaign management.
  4. Sales: Remarketing campaign management.

Modern Website Design

Your website in addition to looking great should measurably drive qualified leads and sales. In 2018 it should encompass five things:

Website Design SmallModern Design

Your website is often your first interaction with a potential new client. Everyone now uses the web as a tool to make their decision making process more efficient. What you put online reflects how you provide service, how you manufacture a product, how you educate and ultimately how you do business.


Devices 5All Device Responsive

Modern consumers are more likely now to go online without ever using a desktop computer. With the huge amount of devices all with varying dimensions, responsive websites as the name suggests “Respond” to the device on which they are being viewed creating the best experience.


Social Media 4

Social Media Integration

Social media is a free way to share content about your business and reach specific demographics of potential customers in the least amount of time. Seventy percent of consumers go on social media for service and they expect you to be there to interact with them. Social media is no longer optional for business.


Google Maps SmallGoogle My Business

The first three listings on a google search are typically reserved for paid ads. The second three are the “Local 3-Pack Area” google maps results. Being above the organic listings at the top of google page one they are highly valuable real estate. A correctly incorporated profile has a huge impact. “Google” is now a verb.


Newtons CradleMeasurable Sales

Your website should play an indisputable role in your sales funnel, measurably driving qualified leads and sales. Looks are important, mechanism is essential. Being engaging telling good stories doesn’t create sales. High levels of buyer confidence and compelling calls-to-action do. Design must have purpose.

Social Media Management

70% of consumers go on social media for service. They expect you to be there, answer fast, personally and offer a solution. The benefits are:

Brand AwarenessBrand Awareness

1930’s movie bosses discovered 7 “Touches” of advertising were required to compel someone to watch their movies. In todays world it’s probably higher. Thoughtful content enables expert passive leverage of this so when the time comes, you are well established in the minds of your potential customers.


Rows of a Carrot FieldQuality Website Traffic

People prefer to do business with people not companies. When you are interactive in sharing content, commenting and posting on social media you are humanising your brand. You have already cultivated a positive personal relationship with your website traffic which should equate to more sales.


Satisfaction

Customer Satisfaction

Social media interaction is in real time. Talking directly with consumers is the best form of marketplace insight. You are also able to publicly create a positive customer experience by addressing, dealing with and resolving issues quickly. Differentiating yourself in this way is a huge competitive edge.


Customer LoyaltyCustomer Loyalty

Customer satisfaction and loyalty go hand in hand. Customers see social media as a service channel where they can communicate directly with you. Measuring interaction in favour of establishing emotional connections with no tangible net present value is what creates long term sustainability in business.


Effective Advertising

Effective Advertising

Social media advertising is the most cost efficient. Creating a profile and interacting is free. Social media paid promotion done correctly offers the greatest ROI in marketing. You’re not a television advert interrupting people. They have liked or followed you, they have chosen you.

Facebook Marketing

Facebook is now the worlds leading online marketing platform. It has 2 billion users, sophisticated marketing tools and recorded $10 billion in revenue last quarter.

Video Ads

Video ads are by far the best at engaging and creating that all important emotion inside us which drives sales. We wouldn’t actually put a 3 minute video on facebook, it’s max 15 seconds these days – but it’s our favourite. Facebook has options to reflect how people consume video – from bite-sized videos watched on-the-go, to longer video styles watched when more relaxed.


Facebook Lead AdsLead Ads

You know when you can register online sometimes with your facebook account – no typing in details – just one click and you’re done. Lead Ads work the same way – customers click your ad, their info is pre-populated and they click to enquire. The less people have to do, the higher the probability they’ll convert.


Magnet AdvertisingPrecise Advertising

Facebook has extremely powerful targeting tools. You can specifically reach audiences based on their interests, activities, where they live, age, gender, life events (e.g birthday), job, income level, purchase history, device usage and more. Facebook has all our information. Used correctly it is todays greatest marketing ROI.


PixelFacebook Pixel

Facebook’s pixel tracks exactly what people are viewing on your website when entering from your organic posts and paid ads. This enables tremendous insight for tailoring future and remarketing campaigns to deliver only to people likely to convert. When they do – it’s tracked so you know your true ROI.


Audience NetworkAudience Network

The same advertising tools are also available on over a million of the best websites and apps in the world that facebook now partners with, massively amplifying your reach. Ads are highly modern, relevant and subtly fit in with their surroundings. When did you last click a random banner ad? As we say – facebook has grown up!

Remarketing

Remarketing is when we visit a website and feel spooked when we’re then followed around by advertising on every device. Advertising is always there but we tune it out when it’s not relevant. This technology can actually improve our experience – the trick – is not to stalk, but to use sophisticated relevance and subtlety.

Brand RecallBrand Recall

This is the modern version of seeing snippets of an original TV ad a few weeks on from the main ad. People can only remember limited brands and retain limited messages. Remarketing is a fantastic tool for creating on-going reminders, staying top of mind and anchoring your brand in consumers’ long term memories.


Second Chance

Second Chance

Remarketing enables you a second chance to re-engage people that are no longer on your website, bring them back and prevent loss of leads. This reduction of loss is significant because each time previous potential customers return having visited your site before – their probability of converting is higher.


Cross Sell Up SellUpsell Cross Sell

Customers appreciate being told about additional products and services as long as it’s not just pushing product – but is creating value for them by being focused on their needs which you are aware of. Encouraging clients to spend a little more on items closely related to their original purchase can dramatically boost sales.


Optimus PrimeBetter Conversion

You are able to track and tag previously involved sales funnel visitors of varying stage – and automatically remarket them with different ads that generate stage specific actions. Thus pulling them back into a sales scenario and consistently re-progressing them down your pipeline to ultimately convert.


Remarketing 9Same Audiences

Once you have your remarketing list of near conversion and already converted customers – facebook and google can look at their history and form a detailed understanding of their characteristics. They can then find highly probable new customers with the same characteristics for you within in their huge networks.

Facebook Marketing

Facebook is now the worlds leading online marketing platform. It has 2 billion users, sophisticated marketing tools and recorded $10 billion in revenue last quarter.

Video Ads

Video ads are by far the best at engaging and creating that all important emotion inside us which drives sales. We wouldn’t actually put a 3 minute video on facebook, it’s max 15 seconds these days – but it’s our favourite. Facebook has options to reflect how people consume video – from bite-sized videos watched on-the-go, to longer video styles watched when more relaxed.


Facebook Lead AdsLead Ads

You know when you can register online sometimes with your facebook account – no typing in details – just one click and you’re done. Lead Ads work the same way – customers click your ad, their info is pre-populated and they click to enquire. The less people have to do, the higher the probability they’ll convert.


Magnet AdvertisingPrecise Advertising

Facebook has extremely powerful targeting tools. You can specifically reach audiences based on their interests, activities, where they live, age, gender, life events (e.g birthday), job, income level, purchase history, device usage and more. Facebook has all our information. Used correctly it is todays greatest marketing ROI.


PixelFacebook Pixel

Facebook’s pixel tracks exactly what people are viewing on your website when entering from your organic posts and paid ads. This enables tremendous insight for tailoring future and remarketing campaigns to deliver only to people likely to convert. When they do – it’s tracked so you know your true ROI.


Audience NetworkAudience Network

The same advertising tools are also available on over a million of the best websites and apps in the world that facebook now partners with, massively amplifying your reach. Ads are highly modern, relevant and subtly fit in with their surroundings. When did you last click a random banner ad? As we say – facebook has grown up!

Google Marketing

Ninety percent of mobile searches and sixty percent of desktop searches worldwide with buying intent are on google. “Google” is now a verb in the Oxford English Dictionary.

Prime PositionPrime Real Estate

The first three listings on a google search are typically reserved for paid ads. The second three are the “Local 3-Pack Maps Area” google my business results. Being above the organic listings at the top of google page one and having a maps picture included as well as text is highly valuable real estate.


Inform PeopleInform People

Google now allows you to share a lot of information all in one place with your prospective target audience – business photos, detailed descriptions, reviews, opening hours, videos and weekly updates (e.g specials). Google uses this information to fill local search results making your business much more easily found.


SherlockConsumer Insight

You are able see the way customers have found you on google and where they have come from. For example they might have called directly from your number displayed on a local maps search. This information can then be utilised by featuring a click to call button on advertising and remarketing targeting these consumers.


AdwordsAdwords

Adwords is the most effective in direct advertising as it yields immediate results and people with buying intent use google by far the most. Audiences are relevant due to advanced targeting and google’s accuracy rules. Set your budget and only pay for clicks. Every sales stage is precisely measurable and thus your exact ROI.


Display Network

Display Network

Display network reaches over two million websites and ninety percent of internet users. You are able to subtly integrate your ads to reach users while they shop, browse or read. It also allows rich media and not just plain text ads which is a game changer as ninety percent of information processed by the brain is visual.

LinkedIn Marketing

LinkedIn is the largest professional networking site in the world. The correct B2B strategy to reach the right audience at the right time with the right content is essential.

Target AudienceTargeting

Sophisticated targeting is now available from LinkedIn. You are able to specify job function, position, geographic location, company name, industry, study form, membership of groups, specific lists of your sales team and more. Combing all these options makes things very precise and effective.


Tracking TagInsight Tag

You can track the audiences that are converting best for any of your segments of sponsored content. You are able to view the exact number of leads each of your individual campaigns, specific audiences and targeted advertising are generating. Understanding this ROI helps to continually improve in future campaigns.


Testing

Testing

It’s possible to select multiple creative assets within the same campaign. LinkedIn Campaign Manager has a rotate evenly tool so you can test different kinds of pictures, headlines and ad texts. Campaign manager will then after a set time automatically switch to showing your best performing combination and maximise results.


AnalyticsLinkedin Analytics

Much more analytics are now available within LinkedIn in addition to who looks at your profile or likes your posts. You are now able to see who is liking your content, which company they are from, what position they are in, what their geographic location is and which path they took to your content.


BudgetingBidding

LinkedIn works on an efficient secondary bidding system. If you win the bid you’ll pay just above the second highest bid. Past campaign performance is also taken into account which rewards relevance and authenticity.  It also creates an improved user experience for both seller and buyer.

Consideration Favours Future

Latest and greatest

An old boss of mine was a gadget-fiend, a result of too much time spent in airports. He also collected expensive watches but one Monday morning, he arrived wearing a slightly less expensive than usual Apple Watch.

The ensuing week was a plate spinning one and by Friday we were in his office, enjoying a moment of calm when his watch (again) bleeped. He looked at me, sighed, looked down at his watch, looked up again at me and expleted “I hate this watch… I just get bad news faster!” – the Apple Watch confined to it’s resting place.

Focus present – mindful future

There are some technologies as fast as they develop, never grow to be the market dominators they were forecasted – therefore the present is obviously the focus. However there are a couple of things that being mindful of now, could pay good dividend down the road.

PersonalMore personal

Generation X (35-50) and Millennials (18-34) will use small screens and social media to consume. They’ll be attracted to companies who 1. Consistently create new and great visual content. 2. Already know their personal needs. 3. Quickly build an authentic personal relationship with them in real time – (no filling in site forms and waiting).


Chatbot GoldfishStart thinking

1. More improved visual content that’s refreshed more. 2. Interact with existing clients on social media with tracking software – then predict prospect needs. 3. Be live as much as possible but it’s people or nothing for out of hours. Be authentic – no chatbots – even though goldfish have surpassed us on attention and are gaining on intellect.


TransparentTransparency

The internet wonderfully now makes us all accountable. Customers should and can expect full transparency. Only companies that walk their talk, sell what they would buy and create real value for people will succeed. Genuine deserved trust in the form of public customer responses and video client endorsements are the future.


Chess TransparentStart thinking

1. Your linkedin and facebook aren’t Jekyll and Hyde – all staff. 2. Build your community of brand advocates and cultivate co-created content. 3. Even best efforts aren’t right 100% of the time. Showing the odd negative review with a detailed explanation of the decision is authentic transparency.

Real value and client retention will come from continuous innovation as well as great service.

Don’t Terminate Direct

Face to face is secondary

Face to face communication is now secondary – people put their phone on the table in a business meeting. They sit at the same restaurant table chipping away at their smart on them. In the window before we become secondary we’ll be printing our food, be dependant on eye controlled projection from jewellery instead of our phones and yes – we’ll enjoy more advertising in autonomous cars.

Progress is positive

Progress is of course positive but there was a charm to the mystery of our holiday snaps being developed, or successfully anticipating the end of the radio DJ intro, rapidly pressing record and nailing it!

Grant thought to physical mail

The self help adage of rear view mirror and windscreen sizes is significant but sometimes there are good things behind us that still warrant some attention. In marketing, while we’re all focused on digital dynamism – it can be worth letting (the physical form) of direct mail have another go in the front seat.

Things to consider

Direct MailPost is now a novelty

It’s nice to open a piece of old fashioned mail from time to time.  Actual geographic targeting is better than IP based. It’s fixed cost, no online bidding and changing price. It’s a touch point your competitors probably aren’t using. Physical stimulates the underlying mental process that consumers use to take action.


Direct EffectiveHow to do it

Everyone likes to receive something clever and unexpected in the post. Send something interactive with creative impact. Include extra senses like smell or audio. You can’t sell in one drop – you need four: E.g. Intro, market update, good story, invitation. Be dynamic and sync with your digital. Include a coupon so you can track results.

With the right creative messaging to the right people (niche is rich), physical direct mail is very on trend.