FIVE 2018 WEBSITE MUSTS
Your website is often your first interaction with a potential new client. Everyone now uses the web as a tool to make their decision making process more efficient. What you put online reflects how you provide service, how you manufacture a product, how you educate and ultimately how you do business.
All Device Responsive
Modern consumers are more likely now to go online without ever using a desktop computer. With the huge amount of devices all with varying dimensions, responsive websites as the name suggests “Respond” to the device on which they are being viewed creating the best experience.
Social Media Integration
Social media is a free way to share content about your business and reach specific demographics of potential customers in the least amount of time. Seventy percent of consumers go on social media for service and they expect you to be there to interact with them. Social media is no longer optional for business.
Google My Business
The first three listings on a google search are typically reserved for paid ads. The second three are the “Local 3-Pack Area” google maps results. Being above the organic listings at the top of google page one they are highly valuable real estate. A correctly incorporated profile has a huge impact. “Google” is now a verb.
Your website should play an indisputable role in your sales funnel, measurably driving qualified leads and sales. Looks are important, mechanism is essential. Being engaging telling good stories doesn’t create sales. High levels of buyer confidence and compelling calls-to-action do. Design must have purpose.